Brand identity for Yellow Beauty’s digital presence.
I was part of the creative team that spearheaded Yellow Beauty’s rebrand + new packaging with a local creative agency. I founded Yellow Beauty with my wife Jaz with a couple thousand dollars and a credit card. Since then, we’ve grown the brand to over half a million in revenue. We needed our branding and packaging to reflect this growth, so we completely overhauled our digital storefront with a fully customized Shopify store, new packaging, and new branding.
We’re Yellow Beauty.
A skincare collection based on a radical idea – that your beauty goals are yours to define. What’s our job, then? To help you get there. Kind to your skin. Kind to the planet. That’s why we formulate all of our products with powerful, natural ingredients that have been used for centuries. Knowledge is knowing they’ve worked in the past; wisdom is knowing they still do.
Your skin is constantly in flux.
Yellow Beauty keeps you balanced every sunrise and sunset.
Founding Team
Jamil Bhuya & Jaz Fenton
Web Design
Digital Natives
Packaging Design
Digital Natives
Photography
Sandro Pehar + Marta Golova
Template Design
Marina Stasulevich