Calii Love — Grand Opening

Calii Love was opening their 4th Toronto location — one of its largest yet. To make a splash online and in the press, I came up with a marketing campaign that would attract free PR and get plenty of customers through the door during the first week. Canada’s COVID travel restrictions were just lifted, so I decided to give away a $1,000 travel prize. The giveaway was picked up by various local news outlets and got us hundreds of thousands of impressions due to our internal PPC campaigns and a giveaway in collaboration with BlogTO (845K followers).