Hi, I’m Jamil — excited to meet ya!
I grew up hustling from a young age, selling my mom’s Bangladeshi lunches to my friends in middle school. Fast-forward to my early twenties, when I opened a burger joint called Burgers n’ Fries Forever (BFF) — with no prior restaurant management experience. I’ve since scaled it to a multi-million dollar brand with three locations across two different cities with mass franchising on the horizon. We’ve built a cult-like following with over 31,000 strong on Instagram and are over 11,000 on TikTok (and counting!). BFF has been featured on the Food Network, Huffington Post, Thrillist, CultureTrip, Global News, CTV, and more.
Parallel to this, my wife and I started a skincare brand, Yellow Beauty, out of our kitchen with just $1,000 and a credit card. Scaling to over 10,000 online customers and fostering a community of over 40,000 strong, Yellow Beauty went on to secure deals with major retailers like Urban Outfitters, Anthropologie, Hudson’s Bay, and FabFitFun. We’ve also been featured in major publications like Allure, Cosmopolitan, Byrdie, The Zoe Report, Girlboss, and more.
The past 10 years has allowed me wear every hat out there and has forced me to grow way outside of my comfort zone. The one commonality in growing both brands has been my ability to use my love for marketing and branding to garner the most precious resource: people’s attention! I love being creative and making big ideas come to life with results and impact.
I’ve created campaigns that have garnered 10’s of millions of impressions online using organic and paid traffic on Facebook, Instagram, TikTok, and Google Adwords. I’ve led various large projects end-to-end, including brand identity, SEO growth, PR strategy, rebranding efforts, packaging design, restaurant interior design, and restaurant construction build-outs. Collaborating with my immediate team, external agencies, contractors, freelancers, and creatives has made me a better leader, manager, and most importantly — a better person.