Nava — The Pink Drink
To effectively drive free organic impressions and to promote the grand opening of Nava’s “hidden” second location, I decided to promote a limited time pink drink called “Rosa”. The campaign was built off of Nava’s first viral drink, the Blue Butterfly Pea Latte.
Results
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Results ~
41.4% Instagram follower growth
420% increase in content interaction
700% increase in impressions
1600+ comments
400+ unique Instagram stories
535 brand mentions
63 collaborations
700,000+ overall impressions
Photography
Kyle Boham