BFF — Brand Identity

Burgers n’ Fries Forever is not just a restaurant — it’s a lifestyle brand. We needed BFF’s identity to visually represent our journey from a mere burger joint to an exciting brand that just happens to sell amazing burgers and fries. Our goal was to make our branding fun and fresh, mirroring who we are on social media. We also updated our overall look and feel to better represent our demographic and largest upcoming cohort, Gen Z.